TikTok's Holiday Ads Playbook reveals holiday shopper trends, discovery behaviors, and commerce strategies to help brands and agencies drive stronger campaign performance throughout the season. Download now. #ad Made possible by TikTok.
Free account unlocks this adSee which ones lasted, where they send the click, and what offer they lead with.
24 Gen Zers to Watch
Meet the young professionals shaping the future of advertising and media—from creative strategists to founders and rising industry leaders.
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Celebrating 30 years of digital advertising growth and innovation
Explore 30 years of digital advertising innovation and the trends shaping what’s next. Discover IAB’s interactive hub featuring industry milestones, research, videos, and insights on AI, streaming, commerce media, creators, measurement, and the future of marketing. #ad Read more from our Publishing Partner, IAB
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A mosaic of markets: The omnichannel playbook for local performance
This whitepaper explores how brands and agencies can bridge the gap between national reach and hyperlocal relevance.#ad Made possible by Madhive.
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2026 Peak Commerce Guide
StackAdapt’s new 2026 Peak Commerce Guide provides insights into the market shifts, evolving behaviors and digital strategies shaping the 2026 holiday season. #ad Made possible by StackAdapt. https://adage.com/studio-30/white-paper/aa-how-to-win-peak-season-before-it-peaks/?PDFB_StackAdapt_WPP_AAMKT
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Activate your carrier data for true audience connection
Our new white paper, “Carrier Data, Activated,” shows how T-Mobile Advertising Solutions turns everyday mobile engagement into media that actually connects. #ad Made possible by T-Mobile Advertising Solutions.
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We unwrapped what advertisers’ plans reveal about the 2026 holiday shopping season
The season’s real deadline has moved, and pacing, proof and creative readiness now decide Q4. #ad Read more from our Publishing Partner, Tatari
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Global growth starts with understanding why people buy—market by market
Why brands should scale audience understanding before scaling their campaigns. #ad Read more from our Publishing Partner, Amazon Ads
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Experiential marketing has changed. The reason it works hasn’t.
As consumers become more selective about where they spend their time and attention, the best live brand experiences are shifting from spectacle to meaningful participation. #ad Read more from our Publishing Partner, 15|40 Productions.
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Why emotion-inspiring campaigns win for food brands
Here's how to fast-track your brand to becoming the reflex choice. #ad Read more from our Publishing Partner, Bader Rutter
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